USER EXPERIENCE & STRATEGY
Menguin came to us with a request to help them redefine their user experience. We started by creating wireframes detailing new responsive page layouts, new user flows, and a clean interface. We designed the new site for use on a custom platform or for use on Shopify.
User Experience (UX) is at the core of everything we create at Goodwork. Websites, mobile apps, product packaging… whatever we design we start with the end user in mind.
Menguin had a complex ordering flow using your custom algorithm and it was key that customers were able to select their tuxedo and accessories easily and without distractions.
PHOTOGRAPHY
After selecting models and finishing mood boards, we set locations and created amazing fashion and product photography any company would be proud to own. Menguin started using the new shots on the site and on Facebook and saw an immediate lift in engagement.
The models were provided by Sculp Agency, a Goodwork partner.
PHOTOGRAPHY
After selecting models and finishing mood boards, we set locations and created amazing fashion and product photography any company would be proud to own. Menguin started using the new shots on the site and on Facebook and saw an immediate lift in engagement.
The models were provided by Sculp Agency, a Goodwork partner.
RESPONSIVE WEBSITE DESIGN
At Goodwork, we believe that web design should be agnostic to the device. Whatever your customer or client chooses to use when visiting your site should provide an amazing, functional experience. And it should always mirror your brand and style. Menguin’s complex ordering system and user experience was no exception to our mission.
Responsive and adaptive web design is at the core of everything we build and that was reflected in the strategy and design we delivered to Menguin.
EMAIL DESIGN & MARKETING
Goodwork created beautiful, responsive email campaigns with new layout designs and photography. We designed a drip strategy that engaged new customers and communicated with existing Menguin customers more effectively than their current emails.