Shopify vs Shopify Plus: do you actually need Plus?
Plus starts around $2,300 a month. For some stores that's the best money they spend; for others it's a very expensive badge. Here's the honest line.
The short answer.
Shopify Plus is worth it when a store does roughly $1 million a year or more, needs checkout customization, native B2B/wholesale, Shopify Functions for custom discount or shipping logic, more staff accounts, or international storefronts. Plus starts at about $2,300 a month (or a percentage of revenue at higher volumes) versus $39–$399 for standard plans, and it lowers payment processing rates, which alone can offset the cost past a few million in sales. Below $1 million, the Advanced plan with the right apps does almost everything a growing store needs.
Ask us which fits- Standard plans
- $39–$399 / mo
- Plus
- From ~$2,300 / mo
- Pays for itself around
- $1M+ / yr
- Plus adds
- Checkout, B2B, Functions, staff
- Not worth it for
- Stores under ~$1M
- Our take
- Advanced first, Plus when a feature demands it
| Shopify (Advanced) | Shopify Plus | |
|---|---|---|
| Monthly cost | $399 | From ~$2,300 (variable at high volume) |
| Payment rates | ~2.4% + 30¢ | Lower, negotiated |
| Checkout customization | Checkout editor; limited | Checkout extensibility, branding, custom logic |
| B2B / wholesale | Apps | Native: company accounts, price lists, catalogs |
| Shopify Functions | Available, limited surfaces | Full access: discounts, shipping, payment, validation |
| Staff accounts | 15 | Unlimited |
| International / multiple stores | Markets | Up to 9 expansion stores included |
| Support | Standard | Priority, merchant success |
| Automation | Flow (limited) | Flow, Launchpad |
Our verdict
Upgrade when a feature demands it — native B2B, checkout customization, Functions — not when revenue alone crosses a line. Most stores we see on Plus under $1 million would be better on Advanced with their money in marketing. Most stores over $3 million that aren't on Plus are leaving processing savings and B2B capability on the table. We build on both and will tell you which.
Shopify vs Shopify Plus questions.
Our honest take.
What does Shopify Plus cost?
About $2,300 a month on a three-year term, or roughly 0.25% of revenue above a threshold at higher volumes. Plus lower payment processing rates.
Can I do B2B without Plus?
Yes, with apps — but native B2B on Plus is better and cheaper to maintain once wholesale is a real channel.
Is checkout customization only on Plus?
Meaningful customization — branding, custom fields, logic, upsells inside checkout — is Plus. Standard plans get a basic checkout editor.
Will you help us decide?
Yes. Send the free quote form with your revenue, channels, and what's blocking you. We'll give you a straight answer.
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