Custom Shopify theme design and development from Bentonville, Arkansas. Mobile-first, fast, and built on Online Store 2.0 so your team can run it without us.
Designed from a blank canvas around your brand, catalog, and buyer. For stores that have outgrown templates.
Start from a premium theme and shape it to your brand. Faster and more affordable, still done to a high standard.
When you need app-like speed, rich content, or custom experiences, we build on Hydrogen and Remix with Shopify's Storefront API.
Lean Liquid and JavaScript, responsive images, deferred third-party scripts, and Core Web Vitals checked on real mid-range phones — not just Lighthouse on a laptop.
Semantic headings, Product and Breadcrumb schema, clean canonical handling, and a theme that stays crawlable as merchandising changes.
Sections and blocks named in plain English, with settings that make sense. A short theme guide so the next person can pick it up.
Keyboard navigation, focus states, color contrast, and screen-reader labels, because accessible stores convert better for everyone.
Migrations from WooCommerce, BigCommerce, Magento, Squarespace, or an older Shopify theme — with redirects, structured data, and analytics handled before launch day.
Catalog, URLs, apps, and integrations mapped. We find the landmines before we move anything.
Theme designed for Shopify, not ported from the old platform. Data migrated and verified.
Every old URL mapped to its new home. Sitemaps, canonicals, and schema checked.
DNS, checkout, payments, email, and tracking tested end-to-end. Then we watch the data.
What people ask before a theme project.
A customized theme starts from a purchased or free Shopify theme and modifies it. A custom Shopify theme is designed and built from scratch for your brand, catalog, and conversion goals. We do both: customization when your budget or timeline calls for it, fully custom when your store has outgrown what a template can express.
Yes. Every theme we build uses Online Store 2.0 architecture — JSON templates, sections everywhere, and theme blocks — so your team can rearrange pages without a developer.
A well-built theme is a strong foundation for SEO: fast Core Web Vitals, semantic headings, clean structured data, and crawlable navigation. We build those in by default and check them before launch. Rankings also depend on content and authority, which we can advise on.
Yes. We handle replatforming to Shopify and Shopify Plus, including product and customer data, URL redirects to preserve rankings, and rebuilding the storefront on a theme designed for Shopify.
Absolutely. We're based in Bentonville, Arkansas and work with local Northwest Arkansas brands in person, but most of our work happens remotely with clients across the United States.
Tell us about your store, your goals, and your timeline. We'll reply within one business day with honest next steps.