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Web design for real estate

Real estate websites that keep leads off the portals.

Zillow has the listings. You have the neighborhood knowledge, the relationships, and the name people were given. The site should sell those — and capture the lead before it goes anywhere else.

Get a free quote or get a free site audit

In short

Web design for real estate professionals, in short.

Good Work designs and builds websites for real estate agents, teams, and brokerages from Bentonville, Arkansas. The strategy is simple: personal brand pages that confirm the referral, neighborhood and relocation guides that rank for “moving to Bentonville” and “best neighborhoods in Rogers AR,” IDX listing search that keeps visitors on your site, and lead capture — home valuation, buyer guides, saved searches — that lands in your CRM. We build on WordPress or Webflow with local SEO handled.

Get a free quote

Best platform: WordPress or Webflow
Typical scope: 6–10 pages + neighborhood guides
Timeline: 3–4 weeks
Listings: IDX / MLS integration
Leads: CRM-connected forms, valuation
Pricing: Fixed quote in 24 hours

Answer the three questions every customer has.

Why you and not the portal?

A personal brand page that leads with results, reviews, and the areas you actually know — not a template with your headshot dropped in.

What's it like to live there?

Neighborhood and relocation guides with schools, commutes, and prices. These rank, and they're the pages a newcomer reads twice.

What's my home worth?

A valuation page and buyer/seller guides that trade useful answers for a name and email, straight into your CRM.

Pages that match real searches

What a real estate business site needs.

Neighborhood guides are the real estate equivalent of practice-area pages: specific, local, and searched constantly.

Platform we'd recommend: WordPress or Webflow.

Agent or team profile
Buy with us / Sell with us
Neighborhood guides
Relocation guide (moving to NWA)
Home valuation
Listings and search (IDX)
Reviews and results
Contact

What every site includes.

Copywriting included

We write the pages with you — headlines, service copy, FAQs — in plain language your customers use. You review, we revise.

90+ mobile speed

Lighthouse performance and SEO scores of 90 or better on a phone, measured before launch, not promised after.

Local SEO set up

Structured data, a clean sitemap, title tags written for real searches, and your Google Business Profile aligned with the site.

Analytics wired on day one

Google Analytics 4, conversion events on forms and calls, and Search Console verified before the site goes live.

Revisions until it's right

Within the agreed scope there are no revision rounds to count. We keep going until you'd put your name on it.

You own everything

Domain, code, content, hosting, and every account are set up in your name. Leave any time and take it all with you.

The process

How it runs.

Four checkpoints. Under three hours of your time, start to finish.

Step #1
Kickoff
A short questionnaire and your materials. We confirm the spec, the price, and the launch date in writing.
Step #2
Words and design
Copy and design together, so the layout fits what the pages actually say. One review from you.
Step #3
Build
The site goes together on the platform we agreed on — Shopify, WordPress, Webflow, or custom. Second review and final revisions.
Step #4
Launch
Domain connected, analytics and Search Console live, Google Business aligned, and a one-hour handoff call so your team can run it.

Northwest Arkansas & beyond

Websites for real estate professionals in Northwest Arkansas.

We're based in Bentonville and meet real estate professionals across Northwest Arkansas in person. Everywhere else, the same process runs over a call.

No risk in asking

Four promises, in writing.

Fixed price before we start

The scope is the contract. The number you approve is the number you pay.

Quote within 24 hours

Send the free quote form and get a real price back within one business day — no sales call required.

Under three hours of your time

One kickoff questionnaire, two focused reviews, one handoff call. We do the rest.

Out-of-scope work is quoted first

If the project grows mid-build, you get a written price before any extra work begins.

FAQ

Real estate website questions.

Straight answers before you ask for a quote.

Can the site show MLS listings?

Yes. We integrate IDX providers (IDX Broker, iHomefinder, Showcase IDX, or your brokerage's feed) so search and listing pages live on your domain.

Does it connect to my CRM?

Forms push to Follow Up Boss, kvCORE, HubSpot, or whatever you use, with the source and page recorded so you know which guide produced the lead.

Is it compliant with brokerage and fair-housing rules?

We include required brokerage disclosures, license numbers, equal housing language, and accessibility basics, and we'll match your brokerage's brand standards.

How much does a real estate website cost?

Fixed-price, quoted within one business day of the free quote form. A personal brand site with a few neighborhood guides is a small project; a brokerage site with IDX and agent pages is larger.

Two free ways to start.

Either one costs nothing and comes with no sales call.

Free quote — within 24 hours

Tell us what you need and get a fixed price back within one business day. Shopify, WordPress, Webflow, or custom.