Custom themes, Shopify Plus, B2B, and apps — designed and built by a small senior team in Bentonville, Arkansas, for brands anywhere.
Good Work is a Shopify agency in Bentonville, Arkansas. We design and build Shopify and Shopify Plus stores — custom themes, custom apps, native B2B and wholesale, migrations from other platforms, and conversion optimization — for brands in Northwest Arkansas and across the United States. Projects are fixed-scope and fixed-price, led by senior designers and developers you work with directly.
Start a Shopify projectWe've built on Shopify since the Liquid-only days and kept pace through Online Store 2.0, Shopify Plus, native B2B, Shopify Functions, checkout extensibility, and Hydrogen. That depth means fewer surprises: we know what the platform does well, where it needs a custom app, and when it doesn't need one at all.
Custom and customized themes built for conversion, speed, and a team that can edit them without a developer.
Private apps, Shopify Functions, and checkout extensions when the App Store can't do it — plus the ERP, PIM, and feed connections you already run.
Shopify Plus setups, native B2B wholesale, and replatforming from WooCommerce, BigCommerce, or Magento without losing rankings.
A written scope after discovery. You know the cost before we start.
Most Shopify traffic is a phone. We design there first and test on real devices.
Semantic templates, Product and Breadcrumb schema, redirects, and a clean sitemap.
Code in your GitHub, documented sections, and a short guide for your team.
GA4, Meta, and Klaviyo events wired correctly, including checkout.
The people on the first call are the people doing the work.
A simple, fixed process that usually takes 2–4 weeks for customization and 6–10 weeks for a fully custom theme.
A working session on your store, catalog, and goals. You get a scope with a price, usually within a week.
Mobile-first design in Figma, reviewed with you — not presented at you.
Clean Liquid and current Shopify APIs. Tested on real devices, measured for speed.
Redirects, analytics, and SEO checked before go-live. Then support and optimization as you grow.
We're based in Bentonville and work with Shopify merchants across Northwest Arkansas in person — Rogers, Fayetteville, Springdale, Bella Vista — and with brands across the U.S. over a call.
Straight answers before you book a call.
Good Work builds exclusively on Shopify's current platform and tooling — Online Store 2.0, Shopify Plus, native B2B, Functions, checkout extensibility, and Hydrogen. We work directly with merchants rather than through a reseller model, and we're happy to collaborate with your existing Shopify rep.
Theme customization and optimization sprints typically start in the mid four figures. Fully custom Shopify themes start in the low five figures and scale with templates, integrations, and B2B requirements. Every project is quoted as a fixed price after a discovery call.
Yes. Shopify Plus, B2B, checkout customization, Shopify Functions, and large catalogs are a core part of our work — see our Shopify Plus B2B and SEO case study for an American-made furniture brand.
Yes. We replatform from WooCommerce, BigCommerce, Magento, Squarespace, and Wix, including products, customers, URL redirects to preserve rankings, and a theme designed for Shopify rather than ported from the old site.
No. We're a Bentonville studio that works with brands nationwide; most projects run over calls and shared docs. Local clients in Northwest Arkansas can meet in person.
Tell us what's not working and what you want to sell more of. We'll reply within one business day.