Good work for brands that sell on Shopify.
Custom themes, custom apps, and storefronts that convert — designed and built by a small team of senior Shopify experts.
Recent work
See allJames & James Furniture
Shopify Plus · B2B · SEO
Your next project
Custom theme · placeholder
Your next project
Custom app · placeholder
Built on the modern Shopify stack.
We believe a great Shopify store shouldn't take a 40-person agency, a six-month timeline, or a retainer you can't explain. So we keep the team small, the scope fixed, and the work excellent.
- Mobile-first design
- Clean, editable Liquid
- Fixed-price scopes
- SEO handled before launch
- Senior people only
- Code you own, in your repo
From "we'll circle back" to shipped.
You've built a brand worth selling. Your store should be built the same way.
Typical agency
- Account managers between you and the work
- Junior staff on your build
- Hourly billing and change orders
- Six-month timelines
- A theme nobody on your team can edit
good work
- Talk directly to the people building it
- Senior designers and developers only
- Fixed scope, fixed price, written down
- Weeks, not quarters
- Sections and docs your team can run
Senior-led
design & dev
Custom themes
on OS 2.0
Functions &
checkout apps
Shopify B2B
& wholesale
SEO built in,
not bolted on
Based in Bentonville.
Built for brands everywhere.
Northwest Arkansas is home to one of the most interesting retail and supplier communities in the country. We're part of it — a Shopify studio you can meet for coffee in Bentonville, Rogers, or Fayetteville, and one that works just as well over a call from anywhere in the U.S.
- Bentonville
- Rogers
- Fayetteville
- Springdale
- Bella Vista
- Fort Smith
- Little Rock
- Tulsa
- Joplin
- Springfield, MO
- Remote, U.S.-wide
Everything your store needs, from one small team.
Design, development, and the unglamorous fixes in between. Scoped, senior-led, and built to be handed off cleanly.
Custom Shopify themes
Storefronts designed around your brand and buyer, built on Online Store 2.0 with sections your team can actually use. Themes
Custom Shopify apps
Private apps, Shopify Functions, checkout extensions, and integrations with the systems you already run. Apps
Migrations to Shopify
Move from WooCommerce, BigCommerce, or Magento without losing rankings — redirects, data, and schema handled before launch.
Shopify B2B & wholesale
Native B2B setup, company accounts, price lists, and the custom portals and quoting tools native settings don't cover.
SEO & conversion
Technical SEO audits, structured data, Core Web Vitals, and the product-page and cart work that moves conversion rate.
Ongoing support
A monthly block of senior time for new sections, app updates, integrations, and whatever the next launch needs.
A uniquely simple process.
(And how we can be fast without being sloppy.)
- Step #1
Discover
A working session on your store, your customers, and what's actually holding revenue back. You get a written scope with a fixed price — usually within a week.
- Step #2
Design
Mobile-first design in Figma, grounded in your brand and in how people really shop. Reviewed with you, not presented at you.
- Step #3
Build
Clean Liquid, sections your team can edit, and apps built on Shopify's current APIs. Tested on real devices, measured for speed.
- Step #4
Launch & grow
Redirects, analytics, and SEO checked before go-live. Then ongoing support, optimization, and new features as you grow.
Studio at a glance
Big support.Work and meet with the people doing your work.
the U.S.Headquartered in Bentonville, Arkansas.
Questions, answered.
Straight answers about working with a Shopify studio.
Is Good Work a Shopify agency in Arkansas?
Yes. Good Work is a Shopify design and development studio based in Bentonville, Arkansas. We work with brands across Northwest Arkansas — Bentonville, Rogers, Fayetteville, Springdale, and Bella Vista — as well as clients throughout the United States, fully remote.
What Shopify services does Good Work offer?
We design and build custom Shopify themes, develop custom Shopify apps and integrations, migrate stores to Shopify and Shopify Plus, set up Shopify B2B, and improve storefront performance, SEO, and conversion rates.
Do you work with Shopify Plus merchants?
Yes. We have hands-on experience with Shopify Plus stores, including B2B configuration, checkout customization, Shopify Functions, and large catalogs. We also work with growing brands on standard Shopify plans.
How much does a custom Shopify theme cost?
Custom Shopify theme projects at Good Work typically start in the low five figures and scale with the scope of design, templates, and integrations. Smaller theme customization and optimization engagements are available too. Share your budget range in the contact form and we'll tell you honestly what fits.
How long does a Shopify project take?
A theme customization or optimization sprint can ship in 2–4 weeks. A fully custom Shopify theme usually takes 6–10 weeks from kickoff to launch. Custom apps depend on scope — a focused app or integration often ships in 3–6 weeks.
Who runs Good Work?
Good Work is a small team of senior designers, developers, and ecommerce strategists in Bentonville, Arkansas, with more than twenty years of combined experience across ecommerce, media, and product — including deep Shopify and Shopify Plus work. The people you meet on the first call are the people doing the work.
Let's make something that sells.
Tell us about your store, your goals, and your timeline. We'll reply within one business day with honest next steps.