Good work for brands that sell on Shopify.
Custom themes, custom apps, and storefronts that convert — designed and built by a small team of senior Shopify experts.
Shopify stores that convert, from people who live on Shopify.
Custom themes, apps, native B2B, and migrations — built to be fast on a phone, easy for your team to edit, and ready for Google and AI search on launch day.
Shopify & Shopify PlusCustom themes
Storefronts designed around your brand and buyer, built on Online Store 2.0 with sections your team can actually use.
Custom apps
Private apps, Shopify Functions, checkout extensions, and integrations with the systems you already run.
B2B & wholesale
Native B2B setup, company accounts, price lists, and the custom portals and quoting tools native settings don't cover.
Migrations
WooCommerce, BigCommerce, Magento, Squarespace, or Wix to Shopify — every URL redirected, rankings protected.
Curious what a store costs?
Complete stores from $4,800, custom themes from $4,800, custom apps from $6,500 — get a range in under a minute.
Work that moved the numbers.
Stores, sites, and apps for brands in Northwest Arkansas and across the U.S. Client names kept quiet; results shown.
Shopify Plus · B2B · SEOShopify Plus B2B & SEO for a Furniture Brand
0 retired-domain links left after the audit · Native Shopify B2B replacing a third-party wholesale app
Shopify · Theme · PerformanceA Faster Shopify Storefront for a Heritage Western Boot Brand
OS 2.0 theme the team edits without a developer · 5 filters for a size- and width-heavy catalog
Shopify · Content · GrowthContent and Commerce for a Country-Lifestyle Brand
1 storefront for content and commerce · Shoppable every story links to the products in it
Websites with the price on the tag.
WordPress, Webflow, or custom-coded — your choice. Copywriting, local SEO, analytics, and revisions until it's right are included in every number.
WordPress · Webflow · CustomLaunch site — $4,500
Seven pages, copy included, 90+ mobile speed, local SEO and Google Business Profile set up. Three weeks, fixed.
Landing page — $2,400
One page, one goal, built in a week. For campaigns, launches, events, and offers that need to convert.
Local SEO
Service-area pages, schema, citations, and a complete Google Business Profile so you show up in the map pack.
Care plans from $99/mo
Hosting, updates, backups, and monitoring — with senior time each month when you want someone on call.
Not sure which platform?
Shopify vs WooCommerce, Webflow vs WordPress, agency vs freelancer — the honest comparisons we'd give you on a first call.
Everything your store needs, from one small team.
Design, development, and the unglamorous fixes in between. Scoped, senior-led, and built to be handed off cleanly.
Custom Shopify themes
Storefronts designed around your brand and buyer, built on Online Store 2.0 with sections your team can actually use.
Custom Shopify apps
Private apps, Shopify Functions, checkout extensions, and integrations with the systems you already run.
WordPress & Webflow
Fast block themes, WooCommerce, and design-led Webflow marketing sites — for the parts of your business that aren't a storefront.
Shopify B2B & wholesale
Native B2B setup, company accounts, price lists, and the custom portals and quoting tools native settings don't cover.
SEO, GEO & AEO
Technical and local SEO plus answer-engine optimization, so you show up in Google and get cited by AI.
Ongoing support
A monthly block of senior time for new sections, app updates, integrations, and whatever the next launch needs.
Built on the modern Shopify stack.
“We believe a great Shopify store shouldn't take a 40-person agency, a six-month timeline, or a retainer you can't explain. So we keep the team small, the scope fixed, and the work excellent.”
Good WorkShopify design & development studio — Bentonville, Arkansas
- Mobile-first design
- Clean, editable Liquid
- Fixed-price scopes
- SEO handled before launch
- Senior people only
- Code you own, in your repo
From "we'll circle back" to shipped.
You've built a brand worth selling. Your store should be built the same way.
Typical agency
- Account managers between you and the work
- Junior staff on your build
- Hourly billing and change orders
- Six-month timelines
- A theme nobody on your team can edit
Good Work
- Talk directly to the people building it
- Senior designers and developers only
- Fixed scope, fixed price, written down
- Weeks, not quarters
- Sections and docs your team can run
Senior-led
design & dev
Custom themes
on OS 2.0
Functions &
checkout apps
Shopify B2B
& wholesale
SEO built in,
not bolted on
Based in Bentonville.
Built for brands everywhere.
Northwest Arkansas is home to one of the most interesting retail and supplier communities in the country. We're part of it — a Shopify studio you can meet for coffee in Bentonville, Rogers, or Fayetteville, and one that works just as well over a call from anywhere in the U.S.
- Bentonville
- Rogers
- Fayetteville
- Springdale
- Bella Vista
- Fort Smith
- Little Rock
- Tulsa
- Joplin
- Springfield, MO
- Remote, U.S.-wide
A uniquely simple process.
(And how we can be fast without being sloppy.)
- Step #1
Discover
A working session on your store, your customers, and what's actually holding revenue back. You get a written scope with a fixed price — usually within a week.
- Step #2
Design
Mobile-first design in Figma, grounded in your brand and in how people really shop. Reviewed with you, not presented at you.
- Step #3
Build
Clean Liquid, sections your team can edit, and apps built on Shopify's current APIs. Tested on real devices, measured for speed.
- Step #4
Launch & grow
Redirects, analytics, and SEO checked before go-live. Then ongoing support, optimization, and new features as you grow.
Studio at a glance
Big support.Work and meet with the people doing your work.
the U.S.Headquartered in Bentonville, Arkansas.
What clients say.
Our guarantees.
- Reply within 1 business dayEvery quote, audit request, and email.
- Fixed price, in writingThe spec is the contract. No change-order surprises.
- Revisions until it's rightWithin the agreed scope, as many rounds as it takes.
- You own everythingDomain, hosting, code, theme, content. No lock-in, ever.
- No contracts on care plansMonth to month. Cancel with an email.
Web design with the price on the tag.
Landing page $2,400 · Launch site $4,500 · Shopify store from $4,800. Copywriting, local SEO, and analytics included in every number.
Get started — it's free.
A fixed quote in a day, or a site audit in two. Neither comes with a sales call.
Free quote — within 24 hours
Tell us what you need and get a fixed price back within one business day. Shopify, WordPress, Webflow, or custom.
Get a free quoteFree site audit — within 2 days
Send us your current site. We'll email back what's slowing it down, why it isn't ranking, and the three fixes that matter most.
Request a free auditQuestions, answered.
Straight answers about working with a Shopify studio.
Is Good Work a Shopify agency in Arkansas?
Yes. Good Work is a Shopify design and development studio based in Bentonville, Arkansas. We work with brands across Northwest Arkansas — Bentonville, Rogers, Fayetteville, Springdale, and Bella Vista — as well as clients throughout the United States, fully remote.
What Shopify services does Good Work offer?
We design and build custom Shopify themes, develop custom Shopify apps and integrations, migrate stores to Shopify and Shopify Plus, set up Shopify B2B, and improve storefront performance, SEO, and conversion rates.
Do you work with Shopify Plus merchants?
Yes. We have hands-on experience with Shopify Plus stores, including B2B configuration, checkout customization, Shopify Functions, and large catalogs. We also work with growing brands on standard Shopify plans.
How much does a custom Shopify theme cost?
Custom Shopify theme projects at Good Work typically start in the low five figures and scale with the scope of design, templates, and integrations. Smaller theme customization and optimization engagements are available too. Share your budget range in the contact form and we'll tell you honestly what fits.
How long does a Shopify project take?
A theme customization or optimization sprint can ship in 2–4 weeks. A fully custom Shopify theme usually takes 6–10 weeks from kickoff to launch. Custom apps depend on scope — a focused app or integration often ships in 3–6 weeks.
Who runs Good Work?
Good Work is a small team of senior designers, developers, and ecommerce strategists in Bentonville, Arkansas, with more than twenty years of combined experience across ecommerce, media, and product — including deep Shopify and Shopify Plus work. The people you meet on the first call are the people doing the work.
Let's make something that sells.
Tell us about your store, your goals, and your timeline. We'll reply within one business day with honest next steps.