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Case study · WordPress

An Editorial WordPress Site for a Luxury Wedding Planner

Timeless celebrations, expertly curated — the site had to feel like the work: quiet, elegant, and led by the photography.

Client
Amanda Reed Weddings
Platform
WordPress
Scope
Design, WordPress build, galleries, inquiry, local SEO
Role
Design & development partner
Wedding planner website shown on a laptop and a phone beside a candlelit reception table

The situation

A full-service planning and design studio based in Bentonville and working worldwide. The previous site hid the photography behind templates and made it unclear how to inquire. The new site needed to earn luxury clients and rank for wedding-planning searches across Northwest Arkansas.

What we did

Photography-led design

Full-bleed imagery, a restrained serif system, and a tagline-first hero — 'Timeless celebrations. Expertly curated.' — with everything else stepping back.

Real weddings and press

Gallery pages built as editorial stories rather than grids, and a press section that places the studio's features where prospective clients will see them.

Inquiry that qualifies

A single, obvious path to inquire, with a form that captures date, location, and scope so the first conversation starts in the right place.

WordPress the team can run

A custom block theme with named sections and a care plan, plus local-business schema, fast images, and page structure built for 'wedding planner Northwest Arkansas' searches.

Why it matters

For a luxury service, the website is the first impression of taste. Letting the work speak, and making the next step obvious, is what turns a visitor into an inquiry.

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Need a site that feels as considered as your work?

Editorial WordPress sites for planners, designers, and studios are a sweet spot for us. Tell us about the brand.