A Website That Sells the Adventure for a Camper Trailer Maker
A maker of lightweight adventure trailers sells a considered purchase through dealers. The website's job is to sell the trip, explain the models, and send a qualified lead to the right place.
The situation
The product line spans several models, each with options and packages, sold through a dealer network across North America. The existing site made it hard to compare models, options lived in PDFs, and dealer leads arrived with little context about what the buyer actually wanted.
What we did
Model pages that explain the product
Each model gets a page that answers the real questions — sleeping capacity, towing weight, what's standard, what's optional — with photography and specs laid out for comparison rather than brochure copy.
Build & price
A step-by-step configurator for options and packages that produces a saved build with an estimated price, so a buyer arrives at the dealer knowing exactly what they want.
Dealer locator and lead routing
A map-based dealer finder with inventory notes, and lead forms that attach the buyer's saved build and route it to the nearest dealer and the brand's sales team at the same time.
Performance, SEO, and editing
Fast pages on mobile, structured data for products and dealers, and a CMS the marketing team uses to publish models, events, and stories without a developer.
Why it matters
For a considered purchase sold through partners, the website is the salesperson that meets the buyer first. Clear models, a real build-and-price flow, and leads that carry context shorten the path from daydream to driveway.
Selling a considered product through dealers?
Configurators, dealer locators, and lead routing are the kind of custom work we like. Tell us about the product and how it's sold today.