A WordPress Marketing Site for a Medical Diagnostics Company
One drop, one step. A diagnostics company with a handheld reader and rapid tests needed a site that explained the product to clinicians, partners, and investors without a sales call.
The situation
The company's technology — a lab-grade test from a single drop, read on a handheld device — is easy to demo and hard to explain in text. The site had to carry that story for three audiences at once: clinicians evaluating tests, partners evaluating the platform, and investors evaluating the company.
What we did
Product and reader pages
Clear pages for the test menu and the reader itself, with the workflow shown step by step and specifications where a clinician expects them.
Request a demo
A demo flow positioned as the primary action across the site, routing requests to the right team with the context needed to follow up.
People, news, and readers
Team, press, and news sections the company could update itself, giving investors and partners a current picture without a developer.
WordPress built to last
A custom theme, structured content types for products and news, and performance and security basics handled before launch.
Why it matters
In regulated, technical categories the website often is the pitch. Making the product legible — to a clinician, a partner, and an investor on the same page — is the whole job.
Explaining a technical product to several audiences?
Device, diagnostics, and B2B health sites are a good fit for the way we work. Tell us who the site needs to convince.