How much does a landing page cost?

A landing page is the cheapest serious thing you can build and the easiest to overpay for. Here's the real range and what you should get for it.

Updated October 2026 · by the Good Work team, Bentonville, AR

In short

The short answer.

A professionally designed landing page costs $1,500–$5,000 in 2026, depending on whether copywriting, design, and conversion tracking are included. Good Work builds landing pages for a fixed $2,400 in one week, including copy, design, a form or booking tool wired to your inbox or CRM, 90+ mobile speed, and analytics and ad pixels set up. DIY tools run $25–$100 a month and a template; agencies often charge $5,000 and up by bundling strategy and ad management.

Get a free quote

DIY tools: $25–$100 / mo
Freelancer: $800–$2,500
Good Work: $2,400 fixed · 1 week
Agency: $3,500–$8,000
Includes: Copy, design, form, analytics
Best for: Ads, launches, offers

What you're paying for

The words. A landing page is 80% copy — the headline, the offer, the proof, and the call to action — and 20% layout. Then the measurement: a form or booking that actually fires a conversion event, and pixels that let your ads learn. The design is the easy part.

Price ranges

Option	Typical cost	What you get
DIY (Unbounce, Carrd, Webflow template)	$25–$100 / mo	A template; copy and tracking are on you
Freelancer	$800–$2,500	Varies widely; often design only
Good Work landing page	$2,400, 1 week	Copy, design, form/booking, 90+ speed, GA4 + pixels, revisions until right
Agency	$3,500–$8,000+	Usually bundled with strategy or ad management

When a landing page is worth it

Any time you're paying to send traffic somewhere: Google and Meta ads, a launch, an event, a QR code on a sign. Sending paid traffic to your home page is the most common way small businesses waste ad budget. A page that matches the ad converts two to five times better.

What makes one convert

One audience, one promise, one action. Proof close to the ask. A form that asks for as little as possible. Speed on a phone. Nothing in the navigation to wander off to. We build to that list and test it before launch.

FAQ