The website redesign checklist.
How to redesign a site without losing rankings, leads, or your weekend. This is the list we run on every redesign.
Before you start
- Export every URL with traffic or backlinks from Search Console and analytics
- List the pages that rank and the queries they rank for
- Write down the three things the new site must do better
- Inventory integrations: forms, booking, CRM, email, ads pixels
- Collect brand assets, photography, and credentials
- Decide the platform (and whether it's changing)
- Agree a fixed scope, price, and launch date
Structure and content
- Draw the new sitemap: every page has one job
- Map every old URL to a new page (never just the home page)
- Decide what's rewritten vs migrated
- Write the home page and service pages first
- Keep titles and headings on pages that rank
- Plan reviews, proof, and credentials placement
- Write the FAQ for answer engines
Design and build
- Mobile-first design reviewed on a real phone
- One clear call to action per page
- Forms wired to inbox, CRM, and conversion events
- Speed budget: 90+ Lighthouse on mobile
- Accessibility: contrast, labels, keyboard, alt text
- Schema: LocalBusiness / Organization, FAQ, Service, Article
- 404 page, thank-you pages, and search designed
Launch
- Redirect map uploaded and spot-checked
- Sitemap regenerated and submitted
- Analytics and Search Console verified on the new site
- Google Business Profile links and info updated
- DNS cut over off-hours; SSL confirmed
- Every form submitted and received
- Old site archived
The 30 days after
- Check Search Console for 404s and dropped queries weekly
- Watch Core Web Vitals and fix regressions
- Compare leads and calls to the previous 30 days
- Collect the first reviews on the new site
Want the next one?
We publish a checklist or guide every few weeks. No spam, unsubscribe anytime.
Checklist questions.
Can you audit my current site before I redesign?
Yes, free, within two business days. It usually changes the redesign scope for the better.
Will a redesign hurt my rankings?
Not if the redirect map and the pages that rank are handled. That's the whole point of this list.
What does a redesign cost?
From $4,500 for up to eight pages. See the pricing page or the redesign cost guide.
Two free ways to start.
Either one costs nothing and comes with no sales call.
Free quote — within 24 hours
Tell us what you need and get a fixed price back within one business day. Shopify, WordPress, Webflow, or custom.
Get a free quoteFree site audit — within 2 days
Send us your current site. We'll email back what's slowing it down, why it isn't ranking, and the three fixes that matter most.
Request a free audit