How much does a law firm website cost?
Law firm websites have a cost problem: the agencies that specialize in them often charge monthly forever and keep the site. Here's what a firm should actually pay, and for what.
Updated October 2026 · by the Good Work team, Bentonville, AR
The short answer.
A law firm website costs $4,500–$15,000 in 2026 when built properly — core pages, a page per practice area, attorney profiles, case results, confidential intake, and local SEO setup. Legal marketing agencies commonly charge $3,000–$10,000 up front plus $500–$2,500 a month with a contract that keeps ownership of the site; a fixed-price build with optional care plan is usually far cheaper over three years and the firm owns everything. Price drivers are the number of practice areas and attorneys, intake integration, and whether content is written or migrated.
Get a free quote- Solo / small firm
- $4,500–$9,500
- Multi-attorney
- $9,500–$15,000
- Timeline
- 3–5 weeks
- Intake
- Clio, Lawmatics, secure forms
- Local SEO
- Included
- Pricing
- Fixed quote in 24h
Where the money goes
Practice-area pages are most of the content and nearly all of the SEO value — each one written for the search a client types. Attorney profiles are the trust layer. Intake integration, case results, reviews, and the bar-compliant disclaimers round it out. Photography of the real attorneys and office is the most skipped and most valuable item.
Price ranges and the agency trap
| Option | Typical cost | Reality |
|---|---|---|
| DIY builder | $300–$1,500 + $20–$50 / mo | Fine as a placeholder; rarely ranks for practice-area searches |
| Legal marketing agency | $3,000–$10,000 + $500–$2,500 / mo | Template site, long contract, agency often owns the site and content |
| Fixed-price custom build (Good Work) | $4,500–$15,000, optional care plan from $250 / mo | Custom design, practice-area pages, intake, local SEO, firm owns everything |
| Large firm / multi-office | $15,000–$40,000 | Office pages, attorney directory, content strategy, ongoing SEO |
What a law firm site must have
One page per practice area in client language. Attorney bios with admissions and real photos. Case results and reviews presented within your bar's advertising rules. Confidential intake that posts to your case-management tool, not plain email. Click-to-call on mobile. LegalService schema and local SEO so the firm ranks in its city.
What to avoid
Any contract where you don't own the domain, site, or content. Stock photos of gavels. A single 'practice areas' page. Intake forms that email client details in plain text. Claims your bar wouldn't allow.
Questions people ask.
Short answers, no hedging.
Do you work with my case-management software?
Yes — Clio Grow, Lawmatics, MyCase, PracticePanther, and secure form endpoints. Intake lands where you work.
Will the site comply with bar advertising rules?
We build to your state bar's guidelines and flag anything you should run past ethics counsel.
How long does it take?
Three to five weeks, with about three hours of the firm's time.
Can we start with a few practice areas and add more?
Yes. The structure is built for it; new practice-area pages are a small, fixed addition.
Two free ways to start.
Either one costs nothing and comes with no sales call.
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